NEW: 2025 CANNES INSIGHTS REPORT

I arrived at Cannes Lions International Festival of Creativity braced for an AI panic.

By Day Three, that fear had flipped.

Yes, AI dominated every conversation. But the real signal wasn’t replacement—it was clarity. As Apple’s Tor Myhren put it: AI should ride shotgun. Humans still drive the ideas. Data can’t feel. And feeling is where growth still lives.

What surprised me most?
Humanity made a comeback.

Emotion—not efficiency—was the creative power move. ROE is overtaking ROI. Lions were democratized across countries. Smaller players stood taller. And amid all the tech, there was a genuine love letter to our industry and its ability to move culture.

Cannes 2025 didn’t signal the death of creativity.
It confirmed its evolution.

If you want the full decode—the shifts, tensions, and opportunities leaders need to act on now—I’ve captured it all in DECODING CANNES: The 2025 Insights Report.

No hype. Just what matters.
And what comes next.