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      <image:title>Updates - The New Nostalgia - Make it stand out</image:title>
      <image:caption>A strong theme emerging from both the work and the conversations is the rise of the New Nostalgia. Brands are embracing the past, and consumers are embracing it right back. Case in point: Vacation. From its retro unboxing experience to product formats like “sunscreen whip,” this sunscreen brand has a lock on yesteryear. The perforated receipt. The pharmacy-inspired bag. Every detail channels childhood memories. Most sunscreen brands focus on protection. Vacation focuses on fun. These days, no one needs a lesson on sun safety. They want to reclaim the joy of summer, not be reminded of the risks. Vacation even proclaims itself to be “The World’s Best-Smelling Sunscreen,” with a scent inspired by coconut, banana and pool toys.</image:caption>
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      <image:title>Updates - The New Nostalgia - Make it stand out</image:title>
      <image:caption>Brands are embracing the past, and consumers are embracing it right back.</image:caption>
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      <image:title>Updates - The New Nostalgia - Make it stand out</image:title>
      <image:caption>Despite a longing for humanity, the red carpet was lined with robot attendees</image:caption>
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      <image:title>Updates - I'm heading back to Cannes&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Updates - SocialWest 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.karenhowe.ca/updates/taking-decoding-cannes-on-the-road</loc>
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    <lastmod>2026-01-12</lastmod>
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      <image:title>Updates - Taking Decoding Cannes on the Road - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-06-20</lastmod>
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      <image:title>Updates - Après Cannes 2025 - Make it stand out</image:title>
      <image:caption>This artical originally appeared in The Globe Media Group</image:caption>
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      <image:title>Updates - Après Cannes 2025</image:title>
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      <image:title>Updates - Après Cannes 2025</image:title>
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      <image:title>Updates - NEW: 2025 CANNES INSIGHTS REPORT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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